Branding project for a restaurant that serves American food but focused on the healthiest part and on being careful with the ingredients. The customer requested us to create a concept based on the dishes of the menu and the philosophy of the company. Humor and the unconventional should be the main premises to take into account when working on the graphic design of the pieces. As for the illustration, a series of representative elements of the business that created a story by using patterns reflected in the packaging and other print media were created. Unfortunately, this project did not come into existence, but it still left us a great experience and a good taste in the mouth.